Whether it is by mobile phone, tablet or computer, somebody is searching for your business. Just having a website is not enough. Virtually 95% of all business-related searches never go past the first page of search results. In short, if you are not properly listed on the Internet, then you are losing potential business. This is why it is important for you to work with a firm which knows how to achieve online marketing success.
At Williams Web Solutions, we understand the ever-changing world of search engines and results rankings. We are ready to work tirelessly to help you get and keep first page placement.
Content Is King
A successful website must include clear, effective and engaging text content or "copy". Not only does well-written text convey professionalism, but the appropriate words in your online text can assist in improving your website’s search rankings. Williams Web Solutions offers Search Engine Optimized text-writing services that can help ensure major search engines take notice of your website.
Is your website content up-to-date? In today’s dynamic business world, the odds are good that your company is changing faster than your website content is being updated. Williams Web Solutions’ writers are skilled business writers who can update your website’s content quickly and effectively after just a brief consultation.
Search Engine Optimization (SEO)
Search Engine Optimization is the process of setting up your website to increase the number of visitors. This is an ongoing, time-consuming process and the majority of today’s companies hire Search Engine Marketing consultants to perform this task. A Search Engine Marketing firm frees you up to focus on your core competencies. Search Engine Optimization includes:
- Creating professional, easy to read, keyword-rich content
- Proper coding of the title tags of each page
- Proper coding of the Meta content of each page
- Proper use of alt tags for images
- Proper use of link building
- Proper use of page names, titles, and content-specific pages
- Submission to the internet search engines
- Inclusions into business-related directories or local directory listings for strong in-bound links
- Assistance with other avenues for website traffic generation
We use ethical tactics for our Search Engine Optimization--no black-hat tactics. If you stay the course and stay involved with us, your rankings increase will follow!
Search Engine Marketing (SEM)
As the Internet expands, website owners are seeking additional marketing avenues to garner the attention of web surfers. With the myriad of strategies, products and companies offering to boost traffic and visitor conversion numbers, it can be difficult to determine what decisions need to be made when promoting your business via your website. Often simply finding who has your best interests in mind can be challenging. Above developing your website (or even setting up your network and computer systems), Williams Web Solutions acts as a consultant, offering our experience and knowledge to help make the best recommendations for your business while staying within budget.
Getting your business online is more than just designing a page and submitting it to Google. Before development begins, we enjoy the opportunity to hear your vision for your business and why you feel having a website will help you. From this, we can provide a suggested multi-step process. This process can include developing an SEO-friendly website, submitting it into search engines and a number of directories and listings, and exploring other methods online and offline to find what will help you succeed the most.
Social Media Marketing
With the advent of Facebook, Twitter, LinkedIn, YouTube, and the like, businesses are jumping to create their social media presence. And why not? Where it used to be only consumer driven, these social-media sites are now fostering business-to-business (B2B) AND business-to-consumer (B2C) relationships. Determining which and how many social media (if any) outlets are right for your business is difficult. Williams Web Solutions will work to understand your business model and will help you determine and implement the right method of advertising. We can also help you connect with the right production people who are able to make your advertising thoughts and ideas a reality.
Local and Niche Marketing
In today’s borderless market, it is crucial to leap ahead of your competition by taking advantage of niche marketing. From honing existing online listings and expanding your geographic reach to listing your organization in market-related directories and listings, all of these improve your audience reach AND help maintain a healthy and stable search engine rank. Creating a focused product/service offering shows both your viewers and the search engines that you are a specialist.
Williams Web Solutions is here to help you every step of the way by doing the research, submissions, modifications, and by making recommendations.